U + Story Challenge  ·  Registration closed  ·  Next round coming soon Join the Waitlist
5-Day Challenge  ·  June 15–19

What if your content felt easier?

The U + Story
Challenge

In 5 days you'll stop hiding, share the story only you can tell, and learn exactly how to build with it.

Join the Waitlist

Hosted by Gina Moreno

Registration is closed · Next round coming soon

Not just a content challenge,
a courage RESET.

Showing up consistently on social media IS A STRUGGLE, and when you do show up it feels... off.

What if there was a way to make content flow easier, be more authentic and find and respect your multi dimensionality?

In 5 days we find the thread that makes everything you post finally make sense. The story only YOU can tell.

This is great for you if...

You don't just want to post more...you want to feel aligned, be a leader and attract the PERFECT opportunities and clients for you.

Gina Moreno
Why Gina

I built my career from the story I was scared to share.

TEDx Speaker
10+ Years on stage
1st Gen Latina who left corporate to build this

I was raised to question everything I did. To never take up too much space. So when it came time to share my story online, I did what felt safest: I shrank.

Once I started feeling comfortable being seen in my full light I got my dream jobs, promotions, stages, and eventually, a business I built by just being myself.

I teach you the story AND the strategy. Because one without the other doesn't work. You can have the best content plan in the world, but if it's not rooted in who you actually are, it won't connect. And you can have the most powerful story, but if you don't know how to build with it, it stays stuck in your head. We do both.

Here's what you get.

01

Find your thread

Clarity before content. You figure out who you actually are right now, what you stand for, and the story that connects everything: your content, your offer, your audience.

02

Dig to the root

Guided prompts that get past the surface to the moment that actually matters. The thing that makes you impossible to copy. Your founder story. Your origin.

03

Post it. For real.

A carousel template, a community cheering you on, and the push to actually do it. You hit post on Day 3. That's the commitment.

04

Build from it

That one post becomes a content direction that's actually yours. You leave knowing what to say next, and why it works.

Here's what nobody says out loud:

You've already done hard things. You're accomplished. People look up to you.

And yet, you still shrink.

Not because you're broken, but because you were conditioned to. You were taught that taking up space was dangerous. That being seen was risky. That staying small was safer.

So you retract. You get a burst of courage, you post something real, and then something pulls you back, and the cycle starts again.

This challenge is designed to find the story that makes the cycle stop making sense.

Every day builds on the last.

Day 1 Monday

Why are you even posting?

Before we touch content, we get clear on what you actually want, and who you actually are right now. Not the version you think people want to see. The real one. This is where we start pulling the thread.

Kickoff live · 30 min
Day 2 Tuesday

Dig to the root.

This is where we find it, YOUR STORY!! The moment that made you who you are, the one you've been glossing over or leaving out entirely. Guided prompts dropped in Slack. You work through it at your own pace.

Async prompt drop
Day 3 Wednesday

Build it. Post it.

You take what you found yesterday and put it into the world. A carousel template makes it simple: you fill it in, you post it. No overthinking. No perfecting. Just you, your story, out loud for the first time.

⚡ You post it
Day 4 Thursday

Your story meets your strategy.

That post wasn't a one-time thing. Today we turn it into a content direction that's actually yours: your message, your audience, your offers, all connected by the story you just told.

Mid-challenge live · 20 min
Day 5 Friday

You showed up. Now let's build from it.

We celebrate, we do hot seats, and we talk about what comes next, for the women ready to go deeper. You leave knowing exactly what you stand for and what to say every time you open the app.

Closing live · 30 min

The Clarity You Need

Pre-work intake

You fill it out before Day 1 so you arrive ready, not starting from zero.

3 live calls at 12PM PST

Kickoff Monday, mid-challenge Thursday, closing Friday. Small group. Real energy. Can't make it live? No worries. All material will be sent in Slack so you never miss a thing.

Daily prompts

Dropped in Slack each morning. You work at your own pace between the lives.

Slack community

Where the accountability lives. You post your work, get seen, build momentum.

Carousel template

Fill-in-the-blank. No staring at a blank screen on Day 3.

Everything you get

All of it, for $47

Join the Waitlist

Registration is closed  ·  Next round coming soon

You won't do this alone

A real community.
Showing up together.

You'll be in a small, intimate group of women doing this exact work at the exact same time. Women who are DONE performing, and ready to be experienced in all their brilliance. Women who have a story they haven't named yet. Women who are ready to finally show up as the version of themselves that actually exists, not the one that feels safe.

The live calls are where the breakthroughs happen. Questions, stories and accountability.

Empowermente Circle group call
They showed up. Here's what happened.
Leticia
Case Study

Sharing her DACA story unlocked alignment and a steady stream of ideal clients.

Leticia had always held back her DACA story. Once she leaned into it, everything shifted. More alignment in her business, and more inquiries from the exact clients she wanted to work with.

Leticia

Money Coach · Empowermente Circle Member

Johana
Case Study

Sharing her voice online opened doors to speaking engagements and local leadership.

Johana started showing up authentically online and it opened doors she didn't expect: speaking engagements and leadership opportunities right in her area. Showing up as herself changed everything.

Johana

Therapist · Empowermente Circle Member

Marissa
Case Study

Built an intergenerational healing community that keeps growing, from story alone.

Marissa built a community centered on wellness, crafts and belonging. They gather every month and it keeps growing, built on story and showing up as herself.

Marissa

Community Builder · Empowermente Circle Member

Before you decide

But maybe you're
thinking...

The thought

"My story isn't that interesting."

The truth

Almost everyone starts here. The story that matters isn't the dramatic one, it's the true one. The moment you keep leaving out because it feels too small is usually the exact thing that makes people trust you. Day 2 finds it with you, with prompts, so you're never guessing.

The thought

"I can't make the live calls."

The truth

Then you won't miss a thing. Three lives, all short (30, 20 and 30 minutes), all recorded, and every prompt lives in Slack. Plenty of women go through the whole week on their own schedule and still hit post on Day 3.

The thought

"I've quit challenges before."

The truth

This one is built so you actually do. By Day 3 you've posted. Not someday, that day. The carousel template removes the blank page, the group keeps you accountable, and it's five days, not five weeks. You finish before life gets in the way.

5 days. Your story. Out loud. Finally.

$47

Registration is closed

You're allowed to take up space. You're allowed to say the thing. You're allowed to build something real from exactly who you are, not a polished version, not a quieter version. You.

That's what this week is for.

Join the Waitlist for Next Round

Questions? DM @soyginamoreno

I offer a free monthly community call.

Book your spot →
After the challenge  ·  La Pizarra  ·  June 26

Ready to go deeper? La Pizarra is a one-day working session where you turn your story into a full content strategy. Challenge grads get first access.

TBA One day · Virtual · Limited spots

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